Interviews

An interview with Julie Mathers, Flora & Fauna Founder & CEO

Stephanie Audino August 26, 2020
An interview with Julie Mathers, Flora & Fauna Founder & CEO

Having founded Flora & Fauna after years of working in retail and seeing things being done the wrong way, Julie Mathers poured all her energy into building an ethical and sustainable business that truly aligns with her principles.

We caught up with Julie about her journey creating the eco-friendly online retailer, her favourite Boody styles and why Boody is the perfect fit for Flora & Fauna.

Hi Julie! Tell us a bit about why you founded Flora & Fauna and what the company is all about.

I founded Flora & Fauna in 2014 after working in retail for a very long time. I'd worked for all kinds of retailers all over the world and I'd seen lots of things that were done well and lots of things that needed to be improved. 

Caring for our planet and community was top of the improvement list. Retailers didn't and still don't, think enough about packaging, waste, sourcing, diversity, the community or how products are made. It was a problem that had existed for years and I wanted to do something about it. I decided to create Flora & Fauna to be that better business and really lead the way when it comes to ethics and being responsible. 

We launched in November 2014 as a cruelty-free beauty store with 500 products and 30 brands – we're now 8000+ products and over 300 brands with an amazing community who support us and really push us every day to be better. We are driven by purpose and values and that's our point of difference – we make every decision based on these first and foremost. We will never be swayed from our values. 

You guys source the best ethical, eco, organic and vegan products out there. Tell us about your huge range.

Thank you! Our purpose is to help everyone make better choices and so we are constantly sourcing products to help us do just that. Whether it be skincare that is vegan, not tested on animals, has natural ingredients, but also is exceptional quality or makeup that is refillable we have lots of different products. Our range spans beauty, home, baby, sustainable clothing and some food and health. Everything is vegan and cruelty-free. 

We work hard at sourcing and for the last six years, I have done all the buying so I have a lot of knowledge in my head around ingredients and certifications. I'm now finally relinquishing responsibility to our new buyer which is exciting for us at Flora & Fauna. 

We're thrilled that Boody is stocked on Flora & Fauna. What is it about our brand that makes us the perfect fit?

We are delighted to have Boody in the Flora & Fauna Family. Our customers are actually our best buyers and they are thrilled Boody is now at Flora & Fauna. Our ethics align and it starts with the people. Having great partnerships is really key to us so we grow together and drive change together. 

Following on from that, Boody's products are fantastic and so, so comfortable. There's no plastic packaging and, what people don't see, is that there isn't plastic packaging in the orders we receive either. Plus the sourcing is incredibly responsible and Boody really goes to the greatest heights here. It's a match made in heaven really. 

Do you have any favourite styles from the Boody range?

I am a huge fan of the Boyleg Briefs; they are so, so comfortable. I also love the cushioned ankle socks as they don't slip and I'm always in runners of some description so they’re perfect to wear with them. 

Sustainability is important to both Flora & Fauna and Boody. In what ways can our community live a more eco-friendly life?

Less is more! There are lots of things you can do like composting, recycling with REDcycle and us at Flora & Fauna, shopping local and reusing and refilling. However, it's quite overwhelming for people around what to do first so my suggestion is to think less. 

Choose to buy veggies not in plastic and locally and choose to buy what you need – a third of all food is wasted and ends up in landfill – it's a huge contributor to greenhouse gases. Think smaller and get crafty i.e. perhaps start making a few of your own things whether that is making your own cleaning products, growing your own veggies or making your own dishcloths from old t-shirts. 

2020 has been a challenging year for most. In what ways have you seen your life shift, both on a personal and professional level?

2020 has been a hugely challenging year. From a business perspective, we have overhauled how we work and I am so proud of my team for getting behind the changes, delivering them and being so, so positive throughout. I am incredibly proud of the team I work with. Lots of us work flexibly and the warehouse now runs on two shifts to allow the team the space they need. We have really pulled together through this. 

Personally, I have had a baby in the middle of all of this so in May I gave birth to my second little boy. I now have two little boys, 15 months apart and my focus has been on protecting them so we have stayed at home and really ensured they are ok and get plenty of mummy and daddy time. It makes Zoom calls interesting, too!

What are your plans for Flora & Fauna in the near future? Anything exciting on the horizon?

It's so hard to plan currently with everything up in the air – we're living day to day. Right now we're focused on getting through the next few months and we're also recruiting so we can bolster the team and I can spend a little more time with my babies.

You may also like

An Interview with Tracy Bevan From the McGrath Foundation

Interviews

An Interview with Tracy Bevan From the McGrath Foundation

Everyone needs a friend like Tracy Bevan. Her official title is McGrath Foundation Ambassador and Director. However her favourite title is Jane McGrath’s best friend. As a community partner with the McGrath Foundation, we had the honour of getting to know her.  What is your role at the McGrath Foundation? Tracy Bevan, McGrath Foundation Ambassador & Director. My favourite title is Jane McGrath’s best friend. I helped set up the McGrath Foundation in 2005. As a Director and member of the staff of the McGrath Foundation, I spend most of my time engaging and connecting with the community to raise awareness about the vital role the McGrath Foundation plays in funding McGrath Breast Care Nurses in the community.   Tell us a bit about the McGrath Foundation and why it was founded? The McGrath Foundation was co-founded by Jane and Glenn McGrath. Jane’s public experience with breast cancer and the impact of her own breast care nurse set her commitment and the mission for the Foundation: to ensure that every family experiencing breast cancer would have access to a McGrath Breast Care Nurse no matter where they lived – for free. The McGrath Foundation now funds 171 McGrath Breast Care Nurses in communities right across Australia, who have supported over 100,000 families since 2005. What is the role of McGrath Breast Care Nurses? A McGrath Breast Care Nurse is a specialised, registered nurse who acts as a patient advocate, for free. McGrath Breast Care Nurses help individuals and their families affected by breast cancer by providing invaluable physical, psychological and emotional support, from the time of diagnosis and throughout treatment. How can Australians support McGrath Breast Care Nurses? Breast cancer is the most commonly diagnosed cancer in Australia, so our McGrath Breast Care Nurses are needed more than ever. It costs around $140,000 to fund a McGrath Breast Care Nurse for a year including training and development. We need another 79 more McGrath Breast Care Nurses to ensure that no one misses out on care. There are many ways for Australians to support, whether it’s becoming a regular giver, becoming a corporate partner, hosting a pink fundraiser or volunteering at the Pink Test. For more ways on how you can support, visit mcgrathfoundation.com.au. What's your one message you want us to pass on women and men? 55 people will be diagnosed with breast cancer in Australia every day this year. It is important that we all take control of our own breast health and get to know what is normal! If you notice any changes don’t wait, book an appointment with your GPLearn more about the Mcgrath Foundation here. To learn more about how to check your breasts and signs to look out for, follow here.  

An Open Letter on Mother’s Day

Interviews

An Open Letter on Mother’s Day

A letter to the women who gave me life and the daughters I birthed into this world. All having an impact and shaping me into the woman I am right now; the mother, the daughter and the granddaughter. My daughters Millie bobby & Lakey Boh, words can't describe the way I feel about you both and the unconditional love that fills my heart knowing you are mine. One of my biggest dreams growing up was to be a mum; to fall in love, have a family and live a happy, healthy, well balanced life. I feel so blessed that my dream is now a reality. Falling pregnant with you both brought me so much joy and excitement.To experience life dancing inside my womb was magic and birthing you was one of the most amazing moments of my life. I thank my lucky stars you girls chose me to be your mum. I promise to be there for you and help guide you through life, but allow you to find your own path.  I will teach you and encourage you both to live life to its fullest, dream big, stand strong for your beliefs, show kindness and love. Love life, love hard and love yourself. As girls who will grow into women, you may come across challenges, you may have your heart broken, you may question yourself, you may find yourself lost. Just know that I am here and you are capable of anything. My girls, I want you to know that You are beautiful You are smart You are worthy You are kind You are loved You are like no other  You are you And that's truly all you need to be. My world lies with you. Forever your biggest cheerleader. I love you with every part of me. Love your mummy My mum,Thank you from the bottom of my heart for everything you've done and continue to do for me. Only now as a mum myself I truely understand. All the sleepless nights, the cooking to ensure we ate well, the cleaning and never ending laundry, personal taxi driver, unconditional love and the worrying that comes with the role. I feel so blessed to have you and our family. You worked so hard to give myself and my brother so much growing up and continue to give as I have my own family. I appreciate you, your giving nature and willingness to help when needed. From minding my girls, picking up groceries, cooking for us or giving a helping hand around the house. Now a Nonna to my girls, I thank you for your guidance. Millie adores you and enjoys her days with you. Nonna being one of her first words it was evident you had a big impression on her early on. Millie and Lakey are so lucky to have you and I'm so happy I get to watch your relationship with them.  You areMy inspiration. My mentor.My friend . I love you To my grandma and Ma to my daughters,We have always just clicked; our love for arts and crafts, our love for a good chat, our love for outdoors and the ocean and our love for family. I've always felt special being your first grandchild and Pa's princess. I have so many good memories growing up at your house, outside playing with Ben (dog) or swimming in the pool. It was my second home and I loved it. You inspire me in many ways, You yourself, a mum of 6, it blows my mind. What a super woman you are. And now a grandma to 15 and a Ma to 2, such a big achievement. You should be so proud. You are a woman of routine, rain hail or shine. In the early hours of the morning you swim in the rock pool with your community of friends and fellow locals. I love this so much and enjoy telling others what a routine to have. What a way to feel alive within the ocean. Pure bliss. I'm so proud of you this last year after the passing of your loving husband, my pa.  You are so loved by everyone around you and know I'm always here for you. I love you deeply  Mother Nature,It seemed fit to include you in this letter as I have so much to thank you for. I am so blessed to have grown up and currently still live in a beautiful area called the Sutherland Shire. It is such an amazing area to live, grow up and watch my girls grow up in. After becoming a mother for the very first time, I was introduced to a natural way of living. Choosing plants over chemicals, choosing to become aware of ingredients and do research into the products my family use. Choosing safer natural alternatives where possible. Choosing health, wellness and happiness. Choosing to share my journey and build my community. Choosing to make a difference. The last 2.5yrs I have empowered myself and given my daughters a better start to life knowing I'm reducing their toxic exposure. I am connecting with like minded people and small businesses. It has been an eye opener and I am forever grateful.  LoveLara Lara wears our Shaper Crop Bra and Classic Bikini. Shop now Follow Lara at @theessentialcoPhotos by @tashwhittyphotography  

An interview with Marlee Silva, Tiddas 4 Tiddas Founder

Interviews

An interview with Marlee Silva, Tiddas 4 Tiddas Founder

Marlee Silva, also known as the ultimate multi-tasker is the force behind Tiddas 4 Tiddas, a writer, a podcast host, and a published author. Marlee launched the Instagram platform Tiddas 4 Tiddas ('tidda' is an Aboriginal word for sister) in November of 2018 with her sister, Keely.